Guangzhou leather tanning industry is the brand more than the status quo , but not their own brand in the world . The main cause of this situation is that the development of the leather industry in Guangzhou has come all plain sailing . World brand is the lifeblood of Guangzhou leather industry , industry-wide action is necessary to create a number of world brand. --- Chan Foo Guangzhou as the world's leather leather production base, to impact the world through what channels the brand ? In this process, what work needs to leather goods, leather merchant to complete ? Recently, this reporter interviewed Guangzhou Leather Leather Association vice president, chairman of Guangzhou Boni Si Chan Foo .
Manufacturing base in the world without their own brand in the world
Chan Foo just completed the relocation of the company in his new office, received us in Guangzhou leather leather industry veteran of nearly 20 years of Fu-Rong Chen told reporters the topic is very interesting , very open to open the chatterbox . He said that Guangzhou leather tanning industry after 20 years of development , now has large and small leather goods leather production , distribution companies more than 12,000 , the annual production value of up to more than 300 billion yuan. It can be said , the world's leather leather production , distribution base in Guangzhou , flowery Shiling leather leather production base is worldwide . Chan Foo said with emotion, Guangzhou leather tanning industry status quo is a lot of brands , but not their own brand in the world . In the past, due to foreign brands come in small, Guangzhou leather leather business development is not a problem . But as the years come in large foreign brands , such as Montagut, Valentino , etc., exacerbated Guangzhou leather leather industry competition and forcing Guangzhou leather tanning industry to build its own brand in the world . He believes that the current situation is quite grim. Because competition will be the world brand, no brand in the world will not be competitive . Chan Foo calculations to reporters , the same texture , the same fabric , the same processing procedures, the same design styles of products , brands and non- brands of the world world price difference more than tenfold.
Smooth leading brand in the world has not yet been born
Subsequently, Chan Foo give reporters a detailed analysis of Guangzhou leather tanning industry leading brand in the world lack reason . He believes that the smooth sailing Guangzhou leather tanning industry is leading brand in the world do not own the first major culprit. As Guangdong is China's reform and opening up the frontier , its unique geographical location and economic system, making Guangzhou Zi Yuan Gang leather goods market and quickly became the world's largest leather production base and sales center. The period 1992-1997 , is the most beautiful Guangzhou leather industry a few years , the achievements of the dream of thousands of entrepreneurs in Sanyuanli , Tangxi , Tangxia , New Town , Huadu Shiling other places, large and small leather processing enterprises or wholesale company opened a leather goods business comedy scenes , led the Baiyun District, Huadu District, more than 1000 square kilometers , nearly ten thousand factories factories boom, the leather processing industry and metal industry showed a vitality , created numerous colorful products and glorious history. An area of 150,000 square meters in Guangzhou leather goods market , with daily output of more than 200 million around the country and overseas exports continuously . In this situation , the Guangzhou counterparts would not put their energy into running their own brands to the world , including its own brand of propaganda is not enough , inadequate investment in continuous publicity , publicity is not in place and so on. But also with the industry without a strong brand awareness and planning agencies , there is no matching of brand management and operating personnel related institutions , many people think that to make the brand as do products effectively . The second aspect is the industry 's business idea is not put right , people do product I do what I do , preferring to do other people do not want to do their own private-label brands, especially not bigger and stronger consciousness and philosophy. The brand is the need to nurture and maintain long , sometimes in order to maintain the brand also had to sacrifice short-term interests ; third is the lack of courage, do not take the country 's consciousness . Fu-Rong Chen believes that enterprises in Wenzhou well , people in Wenzhou leather leather production in Guangdong dealers do you dare to , and you are face to face competition. This result is very obvious that these leather leather industry in Wenzhou on the emergence of a number of well-known brands ; fourth is the lack of leather leather professional talent , top professional managers , managers rarely seen , leading to a serious shortage of brand management talent .
World brand is the lifeblood of Guangzhou leather tanning industry
Fu-Rong Chen told reporters , the World Brand Guangzhou leather tanning industry is the lifeline . So, Guangzhou leather tanning industry how to operate it to get out of the current predicament ? He believes that the following aspects for peer reference . First, the industry mobilized to focus on to build several world -class brand. This requires full play to the role of the Chamber of Commerce in Guangzhou leather industry to develop more practical strategic plan , choose several brands currently doing better to do the pilot , and in the resources, human and material resources to provide support and help publicize the industry target unanimously , coordination and common development ; followed leather interior leather merchants to implement full brand management strategy, the company from top to bottom must be responsible for the company's brand , so that each employee's personal interests are associated with the brand , the brand their sense of identity , inspired by the brand . To make full brand education , brand education in a way , is also a corporate culture preach again , will you want the brand values permeate the entire company to go ; Third, attach importance to the consumer value, especially in brand communication . The fourth is to have a sense of innovation . Fifth is the creation of leather leather professional managers and technical training courses for professional managers and staff training, to dare to spend money on training , cost a lot more. Then, Chan Foo briefly to reporters to create their own brand of some ideas . He believes that the first is to create several wholesale distribution point, a comprehensive transformation of the original dealership and renovated with a new image of the show in front of customers ; followed by the gift that a good job, increase efforts to promote the company brand ; Section three step is to expand exports from Asia to Europe and the United States now extended ; fourth step to open stores , these stores will fight the company's image of the store , and implement joined the system , such as McDonald's, KFC did . He plans to be at the center of the town , Guangdong Province, opened 50 stores. In this regard he was confident that he believed that by virtue of their quality products, coupled with cost advantages and service advantages, their own brand can get better and better . |
